WordPress was originally created as blogging software. A blog (from ‘web-log’) is typically an online journal written by an individual or a company to provide ongoing and up-to-date News and information.

However, over time and with continued development WordPress has become so much more than just a blogging tool, and is now commonly used as a Content Management System (CMS) to build websites which can then be easily edited and grown by non-technical website owners.

WordPress is an Open Source project, which essentially means that it is free to use.

There’s a huge community working on and around the WordPress solution. This community develops Themes which can be simply uploaded to your project to completely change the look and style of your blog / website.

You can also upload Plugins to add specific functionality to WordPress.

Anyway, we could go on ad-infinitum about how great WordPress is, but the real reason for this post was to let you know that a new release – WordPress 2.7 – is due out on November 10th and we’re really looking forward to getting to grips with the latest improvements …

Six months ago I had little idea what an SEO expert did, and now I are one!

I have done such a lot of learning.

Masses of reading.

I have been following and reading up to 180 blogs, often reading 100 plus Posts per day.

There’s been a definite sense lately as I have been reading this material of ‘diminishing returns’ i.e. learning less, because I now already know lots.

Don’t get me wrong, I don’t know it all – nobody ever will, and I am a strong believer in continuous learning.

By the way, Blogs are a great learning resource, if you can sort the wheat from the chaff then you will find a huge amount of really topical (I mean bang-up-to-date) information from sector experts shared online.

I have also recently read at least one blog post citing how newbies to web optimisation often suffer from paralysis by analysis – that is to say that they continue to seek the silver bullet for so long that they fail to get around to actually creating and publishing content.

I think that I now have WordPress in particular pretty much sussed. I wrote a post for a client the other evening and eight minutes later when I checked it appeared on page 1 of Google.

That is essentially what it’s all about.

If you can pimp a site enough that Google quickly indexes what you write, then all you then have to master is to write about what people are looking for – that is where your Keyword Research comes in, and I shall tell more about that later.

So, from now on, a little less analysis, and a lot more doing for me and my clients.

I need to cull my reading list, so that I only follow the real topical luminaries [great word] (look out for a few more of those appearing in my blog roll in the right sidebar once I have determined them).

If I can help your business to be found, please get in touch.

{Caveat – nobody can offer you page one on Google, the above result is simply an individual proof of concept case}